Bertie du Plessis writes

Free: Research Reports

> The Science of Change. I came quite by accident to large organizational change projects from a marketing environment, rather than from the field of organizational development. It quickly became evident to me that the disciplines of organizational development (seated in the human resources function of organizations) and marketing were divided by a deep chasm, although both purported to deal with influencing human behavior. This report finds convergence between disciplines ranging from genetics to evolutionary behaviour and the psychology of financial behaviour to put substance before opinion. Click to download.

Books

> Antics of “The Invisible Hand”: Contradictory views of the market. When I wrote this report for trade union Solidarity at the height of the financial crisis in November 2008 many concepts such as the efficient market hypothesis were still deeply intrenched. One again I came to the topic from a marketing perspective, trying to make sense from unpredictable consumer behaviour. This report reviews 19 bestseller of that were published between 2001 and 2008 on market behaviour from financial markets to consumer behaviour. Meet some of the major minds in a lucid and abbreviated version. Click to download.

> Communicating uncomfortable news: A a strategic and practical framework for forging a communication plan on contentious issues, for instance, the environment. Click to download.

So, your are thirty something, your career is on the up. Financial advisors are keen to sell you products. The decisions you make now, will have a major influence on your lifestyle twenty, thirty, forty years from now. Find the 8 questions you absolutely must ask to prevent you from taking uninformed decisions. Maybe you are 50 something, then these questions are even more important!

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> A quick guide to motivation.

A pocket book on all the boxes you need to tick if you want to up your client relationships. Find out why quality service is not enough. I use British Royalty as an example. You need more than the Queen of sterling service, you also need the Princess of Delight! 110 x 160 mm, softcover, 44pp

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