MindPilot (Pty) Ltd January 2011.| On the web since 1997|  Privacy Policy |

Bertie du Plessis founded MindPilot (Pty) Ltd® positioning specialists in 1995. He has also been a guest lecturer or lecturer in 6 different disciplines at tertiary institutions in South Africa.

At the Gordon Institute of Business Science

From 2005 to 2010 he offered a highly succesful elective for the GIBS MBA programme: “Imagination for the business mind.”

Below is a video of one of the GIBS Lectures:

Dr Bertie du Plessis speaking before the MBA Alumni of Wits Business School on word of mouth marketing. Read the report.

“I find the analysis in this presentation absolutely fascinating. It shouldn't remain in this boardroom. It should be shared with a much wider audience.” — Christo Wiese, Chairman of Pepkor.
 

African Bank, BCX, BHP Billiton Southern Africa, Ellerines Holding Limited, Media24, The Medical Nutritional Institute, M-Net, M-Web, Radar & Electronic Warfare at the CSIR, Sanlam, Sasol, Solidarity, Standard Bank.

POSITIONING SPECIALIST

What does MindPilot® do?

I help you to differentiate yourself from your competitors

First I sit down with you and we do a competitive analysis of your enterprise or product. I am an expert strategic facilitator and we carefully scrutinize what differentiates your value proposition from your competitors.

Elevator pitch

Then I create your “elevator pitch,” that short, 30 second statement that tells your stakeholders how they benefit because you offer something different from all of your competitors.

The DNA of the brand

I then capture the DNA of your brand:

• The positioning slogan,
• The mission statement,
• The corporate values and culture
• Describe the graphic symbols and pictures that express who and what you are
• If you need a name, I create it according to a globally benchmarked protocol.

Now you have the core message that will keep all your stakeholders inside and outside the company aligned and with which you can brief your advertising and PR agencies.

Why me?

Because I prevent you from squandering your most valuable commodity, your executive time. I have the process streamlined as efficiently as possible.

At WITS Business School

12 LESSONS FROM HARVARD

With Prof Bharat Anand of Harvard Business School at the Harvard-Naspers Strategy Course.  I was invited to attend the week long course on business strategy presented by Prof Anand and Prof Felix Oberholzer-Gee and it is clear why Harvard is “Harvard!” I have captured the 12 most important  lessons from the 13 case studies in workshop format. Read what I wrote in my blog. Click here. Contact me for the workshop.

Pitching to the Pessimist?

Thinksales! Magazine featured an article by me in their first issue on selling to pessimists. Read the article. The article is based on my research paper “The Science of Change” which was voted top presentation at the 2005 International Conference on Competitive Intelligence and Innovation. Click here for a free download. Entrepreneur Magazine, November, 2010 also featured and article on The Science of Change.” Click on the graphic below to read.

Graphic: Thinksales!

Branding for Small Businesses

Entrepreneur Magazine, in the supplement to their January 2011 issue, “Be Your Own Boss”  featured my philosophy on how small businesses can compete with larger companies.

“SMEs tend to fall into the trap of of thinking that people will buy from them if they are cheaper. This is the single worst way to compete as a SME - you are working yourself to the bone without reaping any rewards, and there can ever be only one cheapest company in the market, and that can’t be a SME. It will be a big business that can afford to cut its prices. The local grocer can never compete with Shoprite Checkers.”

Graphic: Entrepreneur Magazine

Blue Chips that benefited

And an Accolade from a Captain of Industry

Entr

The following is personal note from  Prof Nick Binedell, the Director of the Gordon Institute of Business Science:

“Just a short note to say congratulations on the feedback from your elective which I have just seen. Really exceptional feedback. With best wishes.”  

Find out why quality service is not enough and how you need the “Princess of Delight.” Order from SUN-e-Shop by clicking here.