STRATEGIC POSITIONING

Decide what needs you can fullfill for whom at what price with what unique, magic mix - and persuading them that you can!

THINK DIFFERENT!

See differently. Knowing less, seeing more. What's your pixel?

BUSINESS EDUCATION

The Harvard Strategy Approach. Imagination, Coaching & Mentoring.

SPEAKER

The Science of Change, Managing Word of Mouth, Fresh Thinking!

CONTACT ME PLEASE!

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+27 11 540 0116

CONTACT

That is chronologically your #2!

I prefer to be your #1 when you have run into a dead end with a problem and you have tried off the shelf solutions and other service providers. You now realise this is not as easy and quick as everybody was telling you. Read more...

At Wits Business School

Dr Bertie du Plessis speaking before the MBA Alumni of Wits Business School on word of mouth marketing. Read the report...

Bertie du Plessis founded MindPilot (Pty) Ltd® positioning specialists in 1995. He has also been a guest lecturer or lecturer in 6 different disciplines at tertiary institutions in South Africa. Read more...

And an Accolade from a Captain of Industry.

“I find the analysis in this presentation absolutely fascinating. It shouldn't remain in this boardroom. It should be shared with a much wider audience.”

Christo Wiese, Chairman of Pepkor.

How to focus your staff and reach the heart of your customers

Don’t underestimate the power of words in making your business work!

Your mission statement can be one of the most powerful tools to market your business and keep your employees (and yourself) focused and motivated.